September 23, 2024
James Bowman & Philip Wilks joined more than 130 delegates, as well as HiQ franchisees, members of the HiQ Council and Goodyear UK’s retail associates, attending the Jaguar Experience Centre in Castle Bromwich, Birmingham, for a full day of business discussions and training. The daytime session included updates from Marketing, Fleet, Brand and Strategy as HiQ looks ahead to the future of its retail operations. This included overviews of the company’s new business models and growth strategy. The conference continued into the evening with the HiQ Pride Awards Ceremony, dinner and entertainment at The Belfry Hotel & Resort. The theme was pink tie in aid of Breast Cancer Now, HiQ’s long-term charity partner. More than £3,500 was raised on the evening, which will go directly to help support breast cancer research and the development of vital treatment. We were honoured to win the HiQ Goodyear Business of the Year Award 2024 presented by Craig Sprigmore, Goodyear Retail Director UK & Ireland.